What VRMA 2026 Revealed About the Future of Vacation Rentals (With Tyann Marcink & Tom Goodwin)

All right, we're here at the 2026 VRMA conference in Nashville.

I'm sitting here with Tyann Marcink and I'll give a quick thanks to Tyann for being a trooper here.

I am running this solo because Conrad was not able to make it and Conrad is my technical rock.

So unfortunately, Tyann and I chatted yesterday and that recording did not work.

So I appreciate Tyann doing this for round two, but exciting to chat.

That was a good talk yesterday, so I'm sure that this one's going to be great.

So, I guess, Diane, why don't we start with maybe just a quick background, and then let's jump into some good questions around Verma, where you're thinking about strategy-wise, and we'll see where the conversation goes.

Okay, cool.

So the bullet points of who I am, where I'm at in this industry, I started in 2007.

Fast forward almost 20 years and raising three children in the industry.

I have two brands, a total of 25 properties across those two brands located in Missouri, big houses at Table Rock Lake Branson, historical homes in Missouri wine country, including my bank that I bought and you can legally launder in the Ozarks.

I love every time you say Legally Launder.

I think it's so great.

It's so fantastic.

All

right.

So let's talk about Verma since we're here.

Yes.

How do you think about these shows? I want to ask that from two different angles because you're heavily involved with the planning side of things.

So I'm curious about from a planning perspective, how are you guys thinking about Verma and how it relates to the industry? But then on a business perspective, how are you thinking about Verma and how do you approach the conference? What's the value that you're looking to get out of it? What are you doing when you're here? Is it more networking? Is it understanding the technology? So maybe let's start on the conference planning side and then maybe more of a personal business perspective.

All right, we're here at the 2026 VRMA conference in Nashville.

I'm sitting here with Tyann Marcink and I'll give a quick thanks to Tyann for being a trooper here.

I am running this solo because Conrad was not able to make it and Conrad is my technical rock.

So unfortunately, Tyann and I chatted yesterday and that recording did not work.

So I appreciate Tyann doing this for round two, but exciting to chat.

That was a good talk yesterday, so I'm sure that this one's going to be great.

So, I guess, Diane, why don't we start with maybe just a quick background, and then let's jump into some good questions around Verma, where you're thinking about strategy-wise, and we'll see where the conversation goes.

Okay, cool.

So the bullet points of who I am, where I'm at in this industry, I started in 2007.

Fast forward almost 20 years and raising three children in the industry.

I have two brands, a total of 25 properties across those two brands located in Missouri, big houses at Table Rock Lake Branson, historical homes in Missouri wine country, including my bank that I bought and you can legally launder in the Ozarks.

I love every time you say Legally Launder.

I think it's so great.

It's so fantastic.

All

right.

So let's talk about Verma since we're here.

Yes.

How do you think about these shows? I want to ask that from two different angles because you're heavily involved with the planning side of things.

So I'm curious about from a planning perspective, how are you guys thinking about Verma and how it relates to the industry? But then on a business perspective, how are you thinking about Verma and how do you approach the conference? What's the value that you're looking to get out of it? What are you doing when you're here? Is it more networking? Is it understanding the technology? So maybe let's start on the conference planning side and then maybe more of a personal business perspective.