David Angotti

Because even the strongest brand remains vulnerable if all its bookings depend on a platform whose rules can change overnight.

In another episode, I sat down with entrepreneur David Angotti to discuss platform dependence, direct bookings, and why owning your customer acquisition can make your property management company more valuable.

He explains how he built a destination content platform to reach guests before they were ready to book.

the difference between creating demand and simply capturing it, and why diversified demand reduces risks for both operators and future buyers.

And then they realize that this is really difficult.

Go way back to 2016, before the fires, David Angotti started SmokeyMountains.com, came into the market, young, tech guy, brilliant.

marketer and no one better to market and to know SEO at that time and how to position the company.

Unbelievable.