Jun 18, 2026 · 48 min · 13 segments
What Every Founder Gets Wrong About Growing a Personal Brand Nobody got rich from multiple streams of income. They got rich from one amazing stream, and then they diversified. Bezos had Amazon. Sara…
Rory VadenGuestAmy PorterfieldHostWhy do you think the most hardworking entrepreneurs feel the most stuck, even when they feel like they're doing all the things?
Yeah, so i- in my, in, in my first book, Take the Stairs, I talked about three different types of procrastination, and I think entrepreneurs today are dealing with the third one-
Okay, so classic procrastination is consciously delaying what you know you should be doing.
Creative avoidance is unconsciously filling your day with menial work or trivial work.
But what chronic overachievers struggle with is something called priority dilution.
And priority dilution can be conscious or unconscious, but it's, i- it's the same net result as classic procrastination, that at the end of the day, you leave the office with your most significant priorities left incomplete, not because of laziness or apathy, but because of interruption.
Um, entrepreneurs and small business owners specifically, they run the risk of, of falling victim to whatever is latest and loudest.
The term that they always say is, "It feels like I'm constantly fighting fires," right?
Why do you think the most hardworking entrepreneurs feel the most stuck, even when they feel like they're doing all the things?
Yeah, so i- in my, in, in my first book, Take the Stairs, I talked about three different types of procrastination, and I think entrepreneurs today are dealing with the third one-
Okay, so classic procrastination is consciously delaying what you know you should be doing.
Creative avoidance is unconsciously filling your day with menial work or trivial work.
But what chronic overachievers struggle with is something called priority dilution.
And priority dilution can be conscious or unconscious, but it's, i- it's the same net result as classic procrastination, that at the end of the day, you leave the office with your most significant priorities left incomplete, not because of laziness or apathy, but because of interruption.
Um, entrepreneurs and small business owners specifically, they run the risk of, of falling victim to whatever is latest and loudest.
The term that they always say is, "It feels like I'm constantly fighting fires," right?
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