Spanx
Spanx is an American apparel company that designs and sells women's clothing including shapewear, bras and underwear, activewear, leggings, jeans, swimwear, and hosiery through its website, wholesale channels, and company-owned stores. Founded by Sara Blakely in 2000, the company is based in Atlanta, Georgia and sells products in over 50 countries.www.spanx.com
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Search complete. 95 mentions across 52 episodes found for "Spanx".
Oct 29, 2026
David NovakHOST
Tell us about that.
David RogierGUEST
Yeah, I learned that from Spanx entrepreneur Sarah Blakely.
David RogierGUEST
Her dad every dinner would always ask them what they failed at today.
David RogierGUEST
So we send out a regular email to the whole company about things that have gone well and then things that we failed at and learned from.
Deidre DettermanHOST
So that's the power of personal branding.
Deidre DettermanHOST
So think about Sarah Blakely, the founder of Spanx, who's one of my all-time favorites.
Deidre DettermanHOST
Would love to meet her one day, but I just love her entrepreneurial story of hustle and just all the things to get Spanx off the ground.
Deidre DettermanHOST
Well, she didn't start by trying to revolutionize every category of women's clothing.
Deidre DettermanHOST
She identified one frustrating problem that women had and it was what they wore under their clothes and she created a solution.
Adam NelsonGUEST
One that I don't know I'd do again.
Adam NelsonGUEST
Do you spend more time protecting your product or promoting your product? I think it was Sarah Blakely said that for her Spanx.
Adam NelsonGUEST
I could spend all this money protecting my product and never getting it anywhere.
Adam NelsonGUEST
Or I could take that same effort and money and promote it and become a standard, a brand.
Henna PryorGUEST
So one of my favorite examples in the book is Sarah Blakely.
Henna PryorGUEST
When she was early with Spanx, she told a UK reporter about the product and she was saying that Spanx smooths your fanny.
Henna PryorGUEST
before anyone explained to her what that word fanny actually means in the UK.
Betsy HammHOST
It
Ilana GolanGUEST
And since then, like I went with him to India.
Ilana GolanGUEST
I mean, Sarah Blakely was there, the founder of Spanx, the granddaughter of Warren Buffett, the husband of Kate Winslet, like from Titanic.
Ilana GolanGUEST
Like suddenly you're surrounded by people.
Ilana GolanGUEST
You're like, where were these people and what am I doing there? And I think it's just a really good place to just keep pushing yourself.
Tori EurtonGUEST
I'll start with Sarah Blakely.
Tori EurtonGUEST
She's the founder of Spanx.
Tori EurtonGUEST
She's a self-made billionaire.
Tori EurtonGUEST
And if you don't follow Sarah, you should.
Brian GubernickHOST
Then we'll talk about the exact steps to get out of each one.
Brian GubernickHOST
And then lastly, for the parents out there, I want to share something that Sarah Blakely talks about, a founder of Spanx, that her dad did with her family.
Brian GubernickHOST
And it's something I think we could all incorporate.
Brian GubernickHOST
So let's start with fear of failure.
6 MINS LATER
Brian GubernickHOST
You took the rep.
Brian GubernickHOST
Now, counting attempts is exactly where the reference to Sarah Blakely comes in.
Brian GubernickHOST
Sarah Blakely, as again you may know, founded Spanx, and Forbes named her the youngest self-made female billionaire.
Brian GubernickHOST
Before that, as she tells you, she bombed the LSAT.
Nikki GarciaHOST
Have you ever tried sneaks? Oh, you'd be obsessed.
Nikki GarciaHOST
They're like sneaker heels, but they're by Sarah Blakely who created Spanx.
Victoria ArlenGUEST
Love that.
Victoria ArlenGUEST
Because I have sneaker heels right now, but they're Converse.
speaker_1HOST
The case studies in the report highlight this dynamic perfectly, too.
speaker_1HOST
Let's look at Sarah Blakely, the founder of Spanx.
speaker_2HOST
A classic example.
speaker_1HOST
She had zero formal business or fashion training, none.
Sunny YounGUEST
And so I think it is incredibly important to share stories of inspiration and how you did it and how you succeeded.
Sunny YounGUEST
I look at Sarah Blakely and how she started out seven years selling copy machines in Atlanta before she broke through with her Spanx product.
Sunny YounGUEST
And now she's a self-made billionaire.
Sunny YounGUEST
Hearing these stories of inspiration Overnight success is not really being overnight because it's from years of practice and fine tuning and being at the right place in the right time is the true story.
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