Rory Vaden

You need to create it like a business and he, he sparks that.

And then right after him, Rory Vaden.

Are you kidding me? I can't believe I have him on the stage.

One of the number one brand builders in the world.

Just go all in on the one platform.

Rory Vaden says diluted focus equals diluted results.

And we talked about that in your messaging by being diluted, but your activity, If your activity is diluted and you're posting on all the platforms, but only one's really bringing in the needle, you're gonna get diluted results.

What if you stopped posting on five platforms and then just doubled the amount of posting you did on the one platform that really moved the needle? You would get more clients, which is incredible.

Be grateful for what you're good at.

Well, look at it not as a random thing, but whether you believe in God or not, just suspend belief and say, what if I was strategically and intentionally designed the way I am? And what if I could put more energy into leveraging who I am versus wishing I were somebody else? I mean, Rory Vaden says it perfectly.

You are most powerfully positioned to serve the person you once were.

Yeah.

So The way that I view time

now, there's a TED Talk by Rory Vaden on this, three-dimensional time.

You've heard of the Eisenhower matrix where it's important and urgent? Yeah, okay.

So something can be urgent but not important.

a team that protects and grows your brand.

Ever wonder what it actually takes to build a reputation that generates revenue? Rory and AJ Vaden are the powerhouse duo behind Brand Builders Group, NYT best-selling authors, and the personal brand experts who have helped some of the world's most influential leaders scale their personal brands.

Now, they're pulling back the curtain on how to capture attention, build massive trust, and turn your expertise into a lasting legacy.

Get ready to elevate your influence and your income.

Take yourself a little less seriously and still do meaningful work.

So I've got the first question of the day.

This question is for you, Rory.

And it's a loaded question.

I'm sitting here in studio with a good friend.

He's a multiple New York Times bestselling author, Rory Vaden.

He's written a number of books.

His latest is Wealthy and Well-Known.

Everyone from Ed Milet to individuals like John Maxwell or Cody Sanchez, Dr. Gabriel Lyon.

I mean, and also with probably the least famous person that he's worked with.

But it's a pleasure to introduce Rory Vaden.

Hey, Jim.

So I'll share with you the single best piece of personal branding advice that I've ever, ever heard.

And this is not a Rory Vaden quote.

This quote actually comes from a guy named Larry Winget.

And the first time I heard this quote, I knew he was right.