#133: Reading the Market: Angus Gidley-Baird on Where Beef Demand Is Really Heading with Angus Gidley-Baird, Rabobank Senior Protein Analyst

Australia is heading into one of the biggest beef production years in its history — record tonnage leaving the gate. By every rule the market has ever run on, that wall of supply should be dragging the price down. It isn't. So what's quietly holding the floor up, and how long can it hold? That's the puzzle at the centre of Episode 133, recorded live on the ground at the 3R Beef pre-sale dinner at the historic Goonoo Goonoo Station in Tamworth. Ben Law sits down with Angus Gidley-Baird, Senior Animal Protein Analyst at Rabobank — a man whose job is to read the beef market well before the rest of us feel it move. He spends his days talking to processors, retailers and buyers across the world and turning a mountain of global data into something you can actually use back on your own country. This conversation is built around the side of the coin most producers never get to see: demand. Not the headline saleyard number, but what sits underneath the price you're being paid — who's really buying Australian beef right now, why one export market is quietly setting the pace for the whole world, and what a sudden change in that market would mean for the cheque in your pocket. Angus also gets into the strange gap between what the numbers are saying and what producers are feeling in their gut, and the moment in recent history when that gap cost the industry dearly. For families building something to hand on, understanding beef market demand isn't academic — it's the difference between reacting to the market and reading it. If you want to make calmer, better-informed decisions about the operation your next generation will inherit, this is an episode worth your time. The audio is a touch rougher than usual because it was recorded live in front of a crowd. Don't let that stop you — the thinking here is as sharp as it gets. 🌐 Rabobank is a specialist food and agribusiness bank whose research team tracks global protein markets and turns a mountain of world data into practical, on-the-ground reading for producers. For farming families thinking generations ahead, that demand-side intelligence is exactly what helps you make calmer, better-informed decisions. https://rabobank.com.au 🌐 3R Beef (3R Livestock) is a leading Angus seedstock operation at Loomberah, near Tamworth, breeding versatile, functional genetics for the commercial cattleman — backed by an embryo and IVF program and an on-farm feedlot that tests those genetics right through to eating quality. Episode 133 was recorded live at their pre-sale dinner, where the industry gathers before their annual spring bull sale. https://3RBeef.com.au If this podcast has ever added value to your farming business, we'd love for you to leave us a rating and review on Apple Podcasts or Spotify. https://pod.link/1598835360 \----------------------- Ben Law is a coach to some of Australia's most successful farming families. He was raised on the land — three generations of farming in his blood — and has spent almost 30 years and more than 40,000 hours alongside farming families, first as their financial adviser and now as their coach. Along the way he learned the truth nobody talks about: what makes or breaks a family legacy isn't the money — it's whether the family can communicate, get aligned, and prepare the next generation before succession arrives. That's what this podcast is about. Each fortnight Ben sits down with farming families, trusted advisers and industry experts to unpack how to build a family that thrives across generations — strong in business, strong in relationships, and set up to hand over the farm without losing each other. *Disclaimer: The information contained in this podcast is general in nature and for education purposes only. It is not financial advice. It is not legal advice. No one should act on the information without appropriate specific advice for your particular circumstances. Ben Law is a former financial advisor but is no longer licensed and cannot and will not give you specific or personal advice in this podcast. The Financial Bloke Group Pty Ltd accepts no responsibility for any loss or damage occasioned by any person acting or refraining from action as a result of reliance on the information in this podcast.* ...