Building Better Sales Skills For Firm Owners With Rob Jolles

And I guess what would you say to someone, Rob, who thinks in sales, you have to convince or persuade? You know, when people think persuasion, it's a negative connotation too, right? Sales, negative.

Everything's, you know, just so negative when it comes to these words.

What's your take on that?

Yeah.

Well, the first thing I'd say to people is relax.

Take it easy for a moment.

Listen, there's good salespeople and bad salespeople.

There's good doctors and bad doctors.

I like to find the good ones.

There are good lawyers and bad lawyers, but I need somebody to help interpret the law, good accountants and bad accountants.

But I do need somebody as an entrepreneur to go through my books and make sure I'm doing things the right way.

So It annoys me right out of the gate sometimes because I think the sales industry is so beaten up and particularly on this topic, because not only would I wish people would just kind of lighten up and realize you're kind of bumping into maybe the used car lot where there's some great salespeople, but sometimes we can get beaten up out there a little bit.

You're letting your perception kind of cloud the bigger picture here.

And as far as persuasion is concerned, this is my wish list.

I'm doing wish lists today.

I wish that people would stop being so afraid of that word.

It's not a bad word to persuade or influence somebody.

If you have a friend who might be drinking too much at a bar, are you too afraid to ask them to put that drink down? Well, it's a life and death situation.

That's the same for businesses sometimes.

It's not life and death.

It's just, okay, you can use an accountant or you can do it on your own.

You know, you took a couple classes in college, but not if... really when you get audited or when you get fined, maybe then you'll wake up.

No, I can't be afraid to persuade.

Like you said, your wish list is just to stop being afraid.

And I wish people would do the same.