Jul 13, 2026 · 1 hr 8 min · 12 segments
Josh Holyfield discusses the realities of building a legacy and the discipline required to sustain it. Get a raw look at his personal story and the specific mindset shifts needed for long-term growth…
Josh HolyfieldGuest
Vic PepeHost
And I'm starting to kind of get into the phase of my career where I'm hiring and putting the people in places to manage and do most of the operational type work on the front end.

And I would say that's probably been the biggest challenge of going from like one, two million a year to 10 million was... learning how to step out of the driver's seat and be a CEO instead of an operator, right? Amazing.

Delegate, empower people, empower the staff, train, establish SOPs, things like that.

you know, there's a book out there written by a guy named Dan Sullivan that I was just turned on to by another guest.

And it fits in line with the theme of what you just mentioned, like- You know, you get to the spot, you hit your first million and you're like, oh man, if I can do 2 million and you still got, you know, the anvil strapped to your back and you're chugging, you know, rucking and doing all these things.

And then you get to a spot where you realize empowering others is your greatest gift.

Back in line with really, you know, serving, you're really serving them by empowering them too as well, Josh.

I'm sure you know that having gone to 15 million and all those full-time people you have.

You know, back to the to the reinvention piece, because, you know, I know your story a little bit and enough to know that you didn't come out of the womb and say, I'm going to do

And I'm starting to kind of get into the phase of my career where I'm hiring and putting the people in places to manage and do most of the operational type work on the front end.

And I would say that's probably been the biggest challenge of going from like one, two million a year to 10 million was... learning how to step out of the driver's seat and be a CEO instead of an operator, right? Amazing.

Delegate, empower people, empower the staff, train, establish SOPs, things like that.

you know, there's a book out there written by a guy named Dan Sullivan that I was just turned on to by another guest.

And it fits in line with the theme of what you just mentioned, like- You know, you get to the spot, you hit your first million and you're like, oh man, if I can do 2 million and you still got, you know, the anvil strapped to your back and you're chugging, you know, rucking and doing all these things.

And then you get to a spot where you realize empowering others is your greatest gift.

Back in line with really, you know, serving, you're really serving them by empowering them too as well, Josh.

I'm sure you know that having gone to 15 million and all those full-time people you have.

You know, back to the to the reinvention piece, because, you know, I know your story a little bit and enough to know that you didn't come out of the womb and say, I'm going to do
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