Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
Jul 13, 2026 · 49 min · 18 segments
**What if the key to breakthrough innovation isn’t more freedom—but better constraints?** In this episode of *Technovation*, Peter High speaks with bestselling author David Epstein about the…
David EpsteinGuest
Peter HighHost
And so our brains are actually wired for convenience, not for innovation, not for creativity, unless forced.
And so l- left up with sort of an open field of possibilities, we will go down what cognitive scientists call the path of least resistance, meaning things you've already done before or things that are just convenient and easy.
Read the full transcript.
Create an account to read the whole episode, search across every transcript, and follow the shows you care about.
And so our brains are actually wired for convenience, not for innovation, not for creativity, unless forced.
And so l- left up with sort of an open field of possibilities, we will go down what cognitive scientists call the path of least resistance, meaning things you've already done before or things that are just convenient and easy.