Jason Chevrolat of Bonniksen on Preserving Traditional Watchmaking

In this episode of Superlative, aBlogtoWatch founder and our host Ariel Adams sits down with Jason Chevrolat, co-founder of Bonniksen, to discuss the philosophy, ambition, and craftsmanship behind launching a new independent watch brand rooted in traditional watchmaking. Jason shares the story behind Bonniksen’s connection to the historic carousel complication, the influence of the Time Æon Foundation, and what it means to participate in the prestigious Naissance d’Une Montre IV project. From preserving disappearing techniques to creating watches with true credibility, Jason explains why taking the slow road in watchmaking still matters. Ariel and Jason also dive into the realities of building a brand from the ground up, the challenges of handmade watchmaking, and the sacrifices required to bring an ambitious vision to life. Along the way, they discuss independent watchmaking, collector culture, Greubel Forsey’s influence, and Bonniksen’s long term goal of helping preserve traditional watchmaking through education and future generations of makers. Learn more about Bonniksen and stay connected with Jason: \- Bonniksen Instagram - https://www.instagram.com/bonniksenofficial/ \- Personal Instagram - https://www.instagram.com/holywrists/ \- Website - https://bonniksen.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: \- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: \- Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: \- Instagram - https://www.instagram.com/ablogtowatch/ \- Twitter/X - https://twitter.com/ABLOGTOWATCH \- Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review!