Jul 30, 2026 · 24 min · 13 segments
Is your creativity just a hobby, or is it a global business waiting to happen? Join Francis Onuk and our special guest, the Ibadan Ecosystem Lead, as they unpack the youth creator economy in Nigeria…
Ephraim EssienGuest
Francis OnukHost
do all right so let's just go straight into it all right um how do we monetize local culture you know let's as we're diving straight in uh what can you say about monetizing local culture coming from a place like ibadu
i think before we move into monetizing local culture because that's where most of the creatives get it wrong everyone just wants to monetize okay so what is the creator economy first of all you know it's simply um where people people are making a living from what they know you know what they make and the stories they tell and francis we are blessed with stories we are blessed with authenticity in nigeria you know this is not just i'm not talking about youtubers influencers i'm talking about photographers fashion designers podcasts filmmakers, food bloggers, musicians, illustrators, even lawyers as well.
culture spoken history you know and we have a lot of problems we have a lot of folktales even architecture and that's one thing I realized I realized I'm well you know studying certain things and architecture we tend to always adopt the Western side of architecture I a friend of mine Rufus Moko his grandfather Demos Moko he studied fine arts okay and Today, he's 90-something years old, and he's been honored.
At that time, during the colonial period, there was a ban on using certain materials for buildings.
One of the iconic buildings right now in Ibadan, like the Dominican Chapel, New Culture Studios, all are acclaimed to him and he didn't study architecture, he studied fine arts.
do all right so let's just go straight into it all right um how do we monetize local culture you know let's as we're diving straight in uh what can you say about monetizing local culture coming from a place like ibadu
i think before we move into monetizing local culture because that's where most of the creatives get it wrong everyone just wants to monetize okay so what is the creator economy first of all you know it's simply um where people people are making a living from what they know you know what they make and the stories they tell and francis we are blessed with stories we are blessed with authenticity in nigeria you know this is not just i'm not talking about youtubers influencers i'm talking about photographers fashion designers podcasts filmmakers, food bloggers, musicians, illustrators, even lawyers as well.
culture spoken history you know and we have a lot of problems we have a lot of folktales even architecture and that's one thing I realized I realized I'm well you know studying certain things and architecture we tend to always adopt the Western side of architecture I a friend of mine Rufus Moko his grandfather Demos Moko he studied fine arts okay and Today, he's 90-something years old, and he's been honored.
At that time, during the colonial period, there was a ban on using certain materials for buildings.
One of the iconic buildings right now in Ibadan, like the Dominican Chapel, New Culture Studios, all are acclaimed to him and he didn't study architecture, he studied fine arts.
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