do all right so let's just go straight into it all right um how do we monetize local culture you know let's as we're diving straight in uh what can you say about monetizing local culture coming from a place like ibadu

i think before we move into monetizing local culture because that's where most of the creatives get it wrong everyone just wants to monetize okay so what is the creator economy first of all you know it's simply um where people people are making a living from what they know you know what they make and the stories they tell and francis we are blessed with stories we are blessed with authenticity in nigeria you know this is not just i'm not talking about youtubers influencers i'm talking about photographers fashion designers podcasts filmmakers, food bloggers, musicians, illustrators, even lawyers as well.

So it's a whole lot.

And local culture matters.

We have from languages, food, fashion, festivals, music, proverbs, folklore.

We have a lot of proverbs.

Akwa Ibom has a lot of spoken language.

yeah how am i gonna start with this uh where will i get