Sep 8, 2026 · 37 min · 10 segments
In the space of a few short years, Just Eat went from a sports sponsorship newcomer into a major partner for Uefa’s club and international competitions. The relationship spanned everything from the…
Steve McCaskillHost
And so what's striking is your relationship with UEFA was your first entry into sports sponsorship.
So talk us through the conversations you had internally that influenced that move and what were you trying to achieve?
I was supposed to look after content strategy and distribution, but I had some sponsorship experience in the past.
So, yeah, it would be fair to say that there were not any internal conversations until the moment that UEFA knocked on the door, basically, four months after I was in.
So then I said, like, now let me join those conversations because I know a bit about it.
Now, within two, three months, everything was done and we really wanted to do it first time.
But then our CEO said like, yeah, but you have to make sure that it's going to be an integrated campaign because we're going to merge with another company, it's called Just Eat.
So then finally we had time to integrate the brands, to come up with one brand identity for Just Eat, the Just Eat brands and the Takeaway.com brands.
Yeah, I remember when the Euros were delayed, I was thinking, well, one positive is that Harry Kane might be fit in 2021.
And so what's striking is your relationship with UEFA was your first entry into sports sponsorship.
So talk us through the conversations you had internally that influenced that move and what were you trying to achieve?
I was supposed to look after content strategy and distribution, but I had some sponsorship experience in the past.
So, yeah, it would be fair to say that there were not any internal conversations until the moment that UEFA knocked on the door, basically, four months after I was in.
So then I said, like, now let me join those conversations because I know a bit about it.
Now, within two, three months, everything was done and we really wanted to do it first time.
But then our CEO said like, yeah, but you have to make sure that it's going to be an integrated campaign because we're going to merge with another company, it's called Just Eat.
So then finally we had time to integrate the brands, to come up with one brand identity for Just Eat, the Just Eat brands and the Takeaway.com brands.
Yeah, I remember when the Euros were delayed, I was thinking, well, one positive is that Harry Kane might be fit in 2021.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
