Just Eat Takeaway

But yeah, that one's interesting because they've come in early.

Not only have they done a deal for the next cycle, a four-year deal in this global Champions League tier that we've just described, but they've also come in early for Just Eat Takeaway.

So Just Eat Takeaway have given up their global rights for the UEFA Champions League this year.

They've exited that deal early and Hyundai have come in and struck a short one-year deal to cover off Just Eat's position.

But we've been told, I mean, if you watch the Europa League, you'll probably still see Just Eat branding because our understanding is they're actually holding on to their...

That COVID hit and that it was postponed by a year.

So then finally we had time to integrate the brands, to come up with one brand identity for Just Eat, the Just Eat brands and the Takeaway.com brands.

and then launch one full-blown campaign for Euro 2020.

Yeah, I remember when the Euros were delayed, I was thinking, well, one positive is that Harry Kane might be fit in 2021.

And then we can start generating demand in the upper funnel.

But because this is, of course, about creating demand in the upper funnel or the mid funnel, but also a very expensive partnership, obviously.

So it became quite clear that maybe Champions League did not fit the business needs of Just Eat or also the new owners of JustEatTakeaway.com anymore, which is also totally understandable.

So that's why we are handing over our rights for the coming season as well to a new partner.