Katana AbbottHostYeah, I think that truly the journey from working in sports and then starting Rebel Nell And walking away from sports to pursue driving a social enterprise really boils down to a very strong passion I have for empowering women.
I think women are incredible and need more support than the world gives them right now.
And that was part of my challenge working in sports is being a woman in that industry.
And also an important part of the journey is that the city itself was in the midst of the nation's largest bankruptcy.
And I was living in downtown Detroit at the time, and that was felt everywhere.
I wanted to create a business that provided employment for some of the most vulnerable women who were transitioning out of shelter living and creating unique products by celebrating people.
And so to your question, it was a long-winded way of getting there, but the name itself, I wanted to pay tribute to a woman who was a trailblazer.
At the time, I was reading a book about Eleanor Roosevelt, and her dad had called her Little Nell.
And for everything she had accomplished, I was like, that woman deserves a more badass nickname.
And I truly believe that with Rebel Nell, what we're trying to do is provide that.
opportunities for women who are rebelling against their life situation and repurposing we started with graffiti and we've evolved so much since then but that is a rebellious art form so it all made sense when we came up with the name
Yeah, I think that truly the journey from working in sports and then starting Rebel Nell And walking away from sports to pursue driving a social enterprise really boils down to a very strong passion I have for empowering women.
I think women are incredible and need more support than the world gives them right now.
And that was part of my challenge working in sports is being a woman in that industry.
And also an important part of the journey is that the city itself was in the midst of the nation's largest bankruptcy.
And I was living in downtown Detroit at the time, and that was felt everywhere.
I wanted to create a business that provided employment for some of the most vulnerable women who were transitioning out of shelter living and creating unique products by celebrating people.
And so to your question, it was a long-winded way of getting there, but the name itself, I wanted to pay tribute to a woman who was a trailblazer.
At the time, I was reading a book about Eleanor Roosevelt, and her dad had called her Little Nell.
And for everything she had accomplished, I was like, that woman deserves a more badass nickname.
And I truly believe that with Rebel Nell, what we're trying to do is provide that.
opportunities for women who are rebelling against their life situation and repurposing we started with graffiti and we've evolved so much since then but that is a rebellious art form so it all made sense when we came up with the name
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