Julian FridHost
Jonathan SconzaGuest
Kristi BoultonGuest
Stefan TillGuest
Louisa ZhuGuestAre your ad campaigns lighting up the dashboard, but not the pipeline? That's bullspend, and marketers are calling it out in Dashboard Confessions.
My boss asked for results, so I opened my dashboard for the only positive-sounding metric I had, impressions.
Cut the bullspend.
See revenue, not just reach.
Spend $250 on your first campaign and get a $250 credit.
Terms and conditions apply.
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Are your ad campaigns lighting up the dashboard, but not the pipeline? That's bullspend, and marketers are calling it out in Dashboard Confessions.
My boss asked for results, so I opened my dashboard for the only positive-sounding metric I had, impressions.
Cut the bullspend.
See revenue, not just reach.
Spend $250 on your first campaign and get a $250 credit.
Terms and conditions apply.