485. I Fixed This ONE THING and started charging more

Get Unstuck - Free Workshop: https://john-bunn.com/get-unstuck  What if the thing keeping you from charging more isn't your pricing, your website, or your packages? In this episode of Shifting Focus, I'm breaking down the biggest shift I had to make before I could confidently raise my prices: I had to see my own value first. I'll share what that actually looked like in my business, why the wrong buyer can make the right price feel wrong, and how getting clear on the work you want to create, the clients you want to serve, and the business you actually want to build changes the decisions you make. I also share a real example from this past week: three consultations that didn't turn into bookings followed by the right couple booking a nearly $30,000 collection.  We'll talk about why pricing starts with identity, how clarity helps you recognize the right clients, and why your buyers often need you to help them find clarity too. ✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide  💻 Check out my shop for templates: https://john-bunn.com/shop        👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/   🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM   📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866   Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com   Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn ⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral   The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.   #weddingvideography #weddingphotography #shiftingfocuspodcast