StoryBrand For Shed Dealers

Well, very good.

Thank you.

Thank you so much for sharing.

Yeah, I actually – so I know my name's not displayed on the screen here, but my last name is Cook, but it's K-O-C-H.

So I always try to be very intentional about trying to, you know, specifically pronounce names correct because, of course, that's never – been pronounced correctly in my life.

I always joke that my family were just good enough Germans to keep the spelling, but not good enough Germans to keep that pronunciation.

Um, so, uh, but, uh, but anyway, um, well, thank you for sharing.

And, you know, I think as we, as we kind of, uh, I shared with you before we started taping, um, I also really, really enjoyed, um, Donald, Donald Miller's story brand, uh, book, read it a few years ago, uh, and really took some good lessons away from it.

Um, you know, what I found is it's kind of for a, it's for a particular it's consumer psychology.

Right.

I mean, ultimately, like what he's describing is a version of consumer psychology, what the what the customer is thinking, what they're trying to achieve, you know, what phase of that, what stage of that process they're in.

And so, you know, I really, really agree with the framework.

The customer is the hero.

I mean, when it comes to the sale, when it comes to they are the one who are charging out into the world to go and see who sells the best product, who is going to solve my problems, the solutions that I can take back to my family and really kind of stand in that accomplishment, really.

And I think that sheds do a... a very good job of that accomplished feeling, right? When you get a new shed in your backyard as a consumer, you do have the feeling of being a hero.

You are solving whatever your problems were yesterday.

I mean, now you're just out organizing.

Now you're putting nails on the wall to hang your extension cords.

And now you're really a hero because of that process.

But I also think that sometimes it's hard to map that entire storybook framework into a modern digital world, which, of course, is the approach that you all take every day, specifically on websites.

So if you don't mind, maybe just walk us through how LIFX and as a, you know, as a certified, you know, Story brand.

Uh, um, what, what is the correct terminology there? A certified story brand implementer or something.

story brand certified guide

yeah story brand certified guide um kind of walk us through like what that what that approach is like and and you know how you know as with with most things i know that you know you kind of sometimes have an evolution of how you approach uh what that implementation looks like so what does that look like for for you and for lifex chad

Yeah.