Where is Zoella?

This was, um, a big story on the internet in the last week or two, Mich.

More than that.

I think this, this-

It's-

... shows our different algorithms.

Well, sorry, dare I say, I should have said it's now picked up by mainstream this week.

Yeah.

I think I first saw people speculate and contribute to the rumor mill about all of this in April.

Mm.

And then ever since then it's just gotten bigger and bigger and bigger.

Gil, have you seen this around a lot?

Oh, I've seen it.

Yeah.

[laughs]

So Zoe Sugg, otherwise known as Zoella, is probably, like, one of the OG YouTubers.

I reckon she was the first YouTuber I ever heard of in my life.

I agree.

I think the same.

She has 8.6 million Instagram followers, a further 15 million YouTube subscribers, but she hasn't posted a single thing on her socials in six months.

Yeah, I think when it comes to Zoella, it's probably fair to say her glory days were between...

Like, I mean, as I said, she was the first YouTuber I e- ever really heard of, so she was one of the first, that first generation of YouTubers who were huge between maybe 2012 and 2017.

She put, like, the, the crown braid on the map.

On the map.

[laughs]

The thing with her, though, is I do feel like Zoe Sugg compared to a lot of other influencers, content creators, YouTubers who became famous so many years ago, has still managed to maintain a really solid level of relevance.