Zoe Sugg

Which is, of course, the last time we had you on.

I think I opened with the disappearance of the YouTuber Zoella or Zoe Sugg.

At that point, it had been around six months since she had posted anywhere online.

It has now been eight months and she is still missing.

So we did have our first public sighting last month.

They didn't post, but paparazzi took pictures of them.

That's how urgent this has become in the UK, which is like, if you are a watcher of Zoella, You know how much she absolutely hates that.

She doesn't really talk about it, but she would absolutely hate that.

You're just taking the fucking piss.

Zoella.

Do you remember Zoella?

Yeah.

This is what was her downfall.

For Miranda-

For Miranda Sings, it was grooming.

For Zoella, it was [laughs] an advent calendar.

and it'll be and and it'll be like a friday a friday evening with me as a 26 year old woman with no friends and they're and they're very and they're very um um they're very very stylized they have a particular um sort of dreamy aesthetic to them um and a sort of a deliberately like you know that you know that kind of that that balance that the early lifestyle influencers were trying to strike not all of them successfully but some of them very successfully which was relatable but just out of reach So this could be someone you know, but someone you know whose life is extremely nice and extremely lucky as opposed to just, I may as well be looking at like an A-list celebrity for like all the relevance that this has to my life.

Like, well, what Zoella did quite well, like at the start of her career, what, 15 years ago, like this kind of sense of like, yeah, like she's obviously got money to be like buying nice stuff, but she seems like kind of relatively kind of nice, normal person.

And that was the charisma there.

And it's the same sort of thing.

I used to go to so many book tours growing up.

Did you actually? Zoella

and Blue Water.

Where the fuck is Zoella? Where has she got?

Have you seen She Got

Papped? Is she? No.

I think they're a bit more relaxed on it now, but it definitely used to...

They did used to say that, but that's why now you see YouTubers going, how much did we earn for that? I did a video where I spoke about how much the Zoella ethnic calendar earned to me.

Yeah.

I think a lot of that stuff, as you said, though, can probably be found online.

We're in it.

Doesn't that girl sound like Zoella? The one that's, like, that looks like a poodle.

The blonde?

[laughs] Yeah.

Close your eyes.

I was like, her voice is so-

Zoella.

Yeah.

Come down easy.

Thing about me is, um... [laughs] Fun fact, I'm gonna use the one that I used when I started my current job, which is I baked cakes with Zoella guys-

Oh

... back in the day.

She's been around.

She, Zoella's Converse is well and truly alive and well.

It's my Twitter handle from back in the day.

[laughs] I'm gonna pass over to Ailish.