Jun 3, 2026 · 34 min · 12 segments
In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the May 2024 Google core update, shifting content indexing, Google I/O announcements, Gemini 3.5 Flash, new AI-powered search features…
Ross DunnHost
Scott Van AchteHost
So, you know, we don't really talk a lot about the core updates because there's usually not a lot to say.
But just so you know, this latest core update rolled out starting on May 21st.
So during that period, you know, if you saw your rankings bouncing all over the place, that explains why.
Whatever you see today should be more or less where you're going to see yourself until the next core update, barring, of course, whatever your competition does and whatever you do.
But, uh, and as always, you know, if, if you were hit, uh, focus on making high-quality content and work to increase authority, and all the stuff we say every single episode almost.
One of the things I, I actually read about, and I didn't dig deeper, so I don't really know the meat of this, but I thought it was interesting and worth mentioning, and that is that, uh, sites are being hit at least partly because they have lots of landing pages that are-
They're not just paper... paid ad landing pages, but they're city-based maybe, and they've got one for every neighborhood or whatever, and they just get...
And, uh, I was actually speaking to a prospect today on a sales call, and I was telling her that, um, AI's cutting both ways.
Well, I know it has so much more capability, but it's probably taking a bit of that and putting it towards finding offenders.
And, you know, offenders are having an easier time of creating this content, but it's also gonna be easier to find it because a...
So, you know, we don't really talk a lot about the core updates because there's usually not a lot to say.
But just so you know, this latest core update rolled out starting on May 21st.
So during that period, you know, if you saw your rankings bouncing all over the place, that explains why.
Whatever you see today should be more or less where you're going to see yourself until the next core update, barring, of course, whatever your competition does and whatever you do.
But, uh, and as always, you know, if, if you were hit, uh, focus on making high-quality content and work to increase authority, and all the stuff we say every single episode almost.
One of the things I, I actually read about, and I didn't dig deeper, so I don't really know the meat of this, but I thought it was interesting and worth mentioning, and that is that, uh, sites are being hit at least partly because they have lots of landing pages that are-
They're not just paper... paid ad landing pages, but they're city-based maybe, and they've got one for every neighborhood or whatever, and they just get...
And, uh, I was actually speaking to a prospect today on a sales call, and I was telling her that, um, AI's cutting both ways.
Well, I know it has so much more capability, but it's probably taking a bit of that and putting it towards finding offenders.
And, you know, offenders are having an easier time of creating this content, but it's also gonna be easier to find it because a...
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