Secrets of a Bridal Seamstress
Jul 1, 2026 · 39 min · 12 segments
Raise your hand if you've ever sat down to do your marketing and ended up just... reorganizing your thread collection instead. Nadine is sitting down with Tayler Cusick-Hollman, co-founder of Enji…
Taylor Cusick-HolmanGuestNadineHostOkay, so let's unpack.
Before we hit record, we talked about something you said was so cool, how you said your marketing shouldn't depend on your creativity.
It's a project.
And I love that.
way you said that because i know me personally it's like i it is a creative thing or it's like i don't really know well it's not gonna be funny or like i don't and then nothing happens until i'm like inspired you know and then i write down the ideas and i think that's how most people feel you know so please help us separate the two like what does that actually mean and then how do we flush that out in our businesses
Yeah, you know, the concession that I will make as we dive into this conversation is I will always concede and recognize that there is a creative part to doing marketing.
So it's not like out of left field that anyone would think, I'm not feeling creative today, so I can't do my marketing.
I understand why that is part of the human experience when it comes to being a small business owner who is also a creative cat.
And so that's that's the thing that I want to say, because I don't want anything that comes out of my mouth following this to
feel a little too hard.
Disclaimer.
So, yes,
So, you know, if you look at your marketing as creativity, we don't have an endless supply of creativity.
And especially when you have a business that is built on creative energy and like in the case of a seamstress, like physical
creative,
creativeness, right? If you then think that, okay, I have to do this other part of my business that requires creativity, by the time you get to it, you're tapped out, right? Like the well has run dry.
And so that's one of the reasons that people who are creative And like the time that they are trading for money is tied to their creative minds.
That is a big that is one of the big hurdles that I see sitting in front of people that keeps them psychologically just like stuck.
And so the other reason that it's not, in my opinion, the best point of view to look at your marketing from is because creativity is not...
Okay, so let's unpack.
Before we hit record, we talked about something you said was so cool, how you said your marketing shouldn't depend on your creativity.
It's a project.
And I love that.
way you said that because i know me personally it's like i it is a creative thing or it's like i don't really know well it's not gonna be funny or like i don't and then nothing happens until i'm like inspired you know and then i write down the ideas and i think that's how most people feel you know so please help us separate the two like what does that actually mean and then how do we flush that out in our businesses
Yeah, you know, the concession that I will make as we dive into this conversation is I will always concede and recognize that there is a creative part to doing marketing.
So it's not like out of left field that anyone would think, I'm not feeling creative today, so I can't do my marketing.
I understand why that is part of the human experience when it comes to being a small business owner who is also a creative cat.
And so that's that's the thing that I want to say, because I don't want anything that comes out of my mouth following this to
feel a little too hard.
Disclaimer.
So, yes,
So, you know, if you look at your marketing as creativity, we don't have an endless supply of creativity.
And especially when you have a business that is built on creative energy and like in the case of a seamstress, like physical
creative,
creativeness, right? If you then think that, okay, I have to do this other part of my business that requires creativity, by the time you get to it, you're tapped out, right? Like the well has run dry.
And so that's one of the reasons that people who are creative And like the time that they are trading for money is tied to their creative minds.
That is a big that is one of the big hurdles that I see sitting in front of people that keeps them psychologically just like stuck.
And so the other reason that it's not, in my opinion, the best point of view to look at your marketing from is because creativity is not...
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