I forgot where I cut you off to take care about the husband.

So I was talking about how we have artificial intelligence built into Engie, but when it comes to creating the marketing plan for folks and how Engie is getting to know your business, it is not ChatGPT or Claude.

It's how does me, a small business marketing consultant who I have really deep roots in the wedding industry, how does this part of my brain think about advising you or guiding you with your marketing? So that was one of the things that at the time we had to do, but also I'm still really glad that we did it because it marketing a very small business, meaning like businesses where it's the founder and they wear all of the hats, right? Like they do everything themselves.

That is fundamentally different than marketing a business where you have like 20 to 50 employees or any anything bigger and the internet isn't actually great at giving advice for solopreneurs when it comes to marketing so that's one of my sort of selfish like moments of being thankful that we did this the hard way yeah but so that's a really important piece of what ng does is it gets to know you right out the gate Like that's the first thing that it's going to prompt you to do.

And then after you let NG get to know you, it has like built your brand voice so you can start writing.

You can start using the AI copywriter to draft things that sound like you right away.

It gives you ideas for content that are personalized to your business right away.

Because there's also this little voice that says, okay, well, I'm already booked, so... you know like so let's talk about that piece where you feel like i'm good like look my books are full till december do i even really need to be like put myself out there why is it important to still stay current even if you're quote unquote full