From Osteopenia Diagnosis to Sold-Out Product: How Marie Berry Built YVO Around Bone Health and Community

"There's never a good time to have a child. When you're a founder, you just do it." Marie Berry built three companies across four continents before a personal osteopenia diagnosis led her to create YVO, a women's wellness brand making bone health modern, feminine, and measurable. In this episode, she shares how a 30-day rucking challenge with friends turned into a sold-out product line and a growing community of 600 women. \- Designed a weighted vest specifically for the female body after finding nothing on the market that fit, functioned, or looked right for women \- Grew YVO from a small friend group walking challenge to a multi-city community and two sold-out production runs in under a year \- Navigated fundraising as a woman, timed motherhood around founder life, and leaned on her network at every stage of the supply chain. Follow Sales Talk for CEOs so you never miss an episode.