EP#153 Authenticity over Algorithms with Jacob Lishen

But to get this one started off, man, to just get a little bit in depth with kind of where technology is nowadays and the hunting industry and where it is nowadays.

What's something that you feel like the hunting community itself needs more of right now? needs more of.

That's an interesting one.

Um, uh, I mean, as far as technology goes, I don't know if the hunting community needs more technology.

No, no, no, no.

This is

just the hunting industry.

We're going to get into some

of that.

If the hunting industry needs more of something, I feel like, I feel like the hunting industry needs, uh, I feel like we need more brotherhood in the hunting industry and probably less, I mean, and I know that's kind of like, I feel like probably somebody is listening to this and expecting that I would answer that from like a product standpoint.

And I'm sure that, you know, there's an argument to be said for that.

But in my mind, I think that like, Brotherhood and camaraderie is probably what I think that the hunting industry needs more of.

I think that like for the last, I don't know, 20 some odd years, hunting in general has kind of like really gone this route of like being commodified.

And I say that as a beneficiary of that.

Like, you know, I am working in the space.

I am directly benefiting from there being a financial and an economic component to hunting.

But at the same time, I think that the product of that, the unintentional product of commodifying something that we all love, um, a recreational like pursuit is like, is that at times it can, it can like lend itself to more of like a solo endeavor versus, you know, when you like the thing that I always look back on and I try to reinforce is like, if you think about folks, like if you think about like the nostalgia age or the day in time when like everybody looks back at hunting fondly, nobody looks at things and you know they're not like they're not looking at like at like the the lone ranger going out into the woods right they're looking at old clips of guys in front of old fords with bucks hanging up behind them and they're looking at pictures of their you know their family with polaroids of deer and yeah you know shared experiences right and i think that there's something to be said for chasing big deer i think that you can chase big deer and and still focus on the brotherhood and the camaraderie component and have both of them um but for some reason um and i think i say this i'm gonna take a step back there is i think that we're getting better about it i think there's more conversation going on about it because we went so far one way i think people started to take notice but i still don't feel like it's the wider majority of folks and it's not an initiative for a lot of people that are just you know your regular um like Outdoor recreators, you know, I think a lot of people expect that it's a lone sport.

I hate that I even said that.

That it's a lone pursuit.

It's a lone activity.

It's a lone thing that you do.

And I think that the beauty of hunting and what sold me on it and why everybody that I know loves it is because there was something that you did it with your dad or you did it with your uncle or you had this camaraderie or this community event or you felt that when you got into it, like that you were going to be part of something.

Yeah.

Does that make

sense? No, absolutely.