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Yay! The year was 1949.

Samuel Wurzel was on a business trip to Richmond, Virginia.

He stopped in for a haircut and asked the barber, what's the buzz of the burg? What are people talking about? And the barber said, well, you know, the big talk in town is that a television station is being built right here in Richmond.

But there's a real problem.

Nobody in town sells TV sets, and hardly anyone has one.

Well, Sam Wurzel said, aha, I recognize this as an opportunity.

So he went back to New York, closed his import business, gathered his family, moved them to Richmond, found a little tire shop with some window space in the front, made agreements with television manufacturers, and next thing you know, he is selling TV sets like there's no tomorrow.

By the way, he decided to call his company after the first initials of his wife and children, Wards, W-A-R-D-S, Wards.

And it grew into a regional chain through the 50s, 60s, and the 70s.

But the name kept getting confused with major catalog retailer Montgomery Ward, the big catalog company, which was a national business.

So much that Montgomery Ward hired a lawyer to check out Ward's TV and appliance.

This was an issue because Montgomery Ward's had just developed their own airline brand of radio and television sets.

And they said, well, this guy could be a direct competitor.

If he is, let's squish him like a bug.

In fact, let's take him to court and see if we can force him to change his name.

The big wards wanted to know, Todd Kunin, if they could force the little wards into changing their name or something like unto it.

They wanted to know if they had a case or no case.

What do you think?

Well, this presents a very interesting issue, especially when you consider the, we'll call it the smaller wards chain, the guy that moved, that started the TV stuff, And you said it went along from the 1949 to the 50s to the 60s and into the 70s, correct?

Yep.

And awards are starting to fail.

They're starting to go out of business, and they're thinking, well, this guy could be one of the reasons.

He's a competitor.

People are confused by it.

But

Yay! The year was 1949.

Samuel Wurzel was on a business trip to Richmond, Virginia.

He stopped in for a haircut and asked the barber, what's the buzz of the burg? What are people talking about? And the barber said, well, you know, the big talk in town is that a television station is being built right here in Richmond.

But there's a real problem.

Nobody in town sells TV sets, and hardly anyone has one.

Well, Sam Wurzel said, aha, I recognize this as an opportunity.

So he went back to New York, closed his import business, gathered his family, moved them to Richmond, found a little tire shop with some window space in the front, made agreements with television manufacturers, and next thing you know, he is selling TV sets like there's no tomorrow.

By the way, he decided to call his company after the first initials of his wife and children, Wards, W-A-R-D-S, Wards.

And it grew into a regional chain through the 50s, 60s, and the 70s.

But the name kept getting confused with major catalog retailer Montgomery Ward, the big catalog company, which was a national business.

So much that Montgomery Ward hired a lawyer to check out Ward's TV and appliance.

This was an issue because Montgomery Ward's had just developed their own airline brand of radio and television sets.

And they said, well, this guy could be a direct competitor.

If he is, let's squish him like a bug.

In fact, let's take him to court and see if we can force him to change his name.

The big wards wanted to know, Todd Kunin, if they could force the little wards into changing their name or something like unto it.

They wanted to know if they had a case or no case.

What do you think?

Well, this presents a very interesting issue, especially when you consider the, we'll call it the smaller wards chain, the guy that moved, that started the TV stuff, And you said it went along from the 1949 to the 50s to the 60s and into the 70s, correct?

Yep.

And awards are starting to fail.

They're starting to go out of business, and they're thinking, well, this guy could be one of the reasons.

He's a competitor.

People are confused by it.

But