The Social Media Strategy Behind SweetGreen's Most Viral Campaigns (with Bari Tippett)

We talked about developing creative taste, building distinct brand personalities, creating social-first campaigns that resonate, and why follower count isn't the metric marketers should be obsessing over. Bari shares lessons from leading social at some of the most recognizable brands in food and explains how the best marketing comes from understanding culture, not just reacting to it. If you're building a brand, leading social, or trying to create better content, this conversation is packed with practical insights you can put to work.   **What You’ll Learn in This Episode** - Why strong brand personalities outperform trend chasing - How to build content people actually want to engage with - Why creative taste is becoming a marketer's biggest advantage - The future of creator partnerships and community building - Career advice for anyone looking to grow in social media marketing   👀 Watch this with your team. 📩 Share it with your boss.   📬 Subscribe to the Radical Content Newsletter and get The Content of the Week! MaverickcontentstudioMAVERICK CONTENT STUDIO    💬 Connect with me on LinkedIn: Linkedinlinkedin.com/in/ericgray    📲 Follow me on Instagram: Instagraminstagram.com/theericgray   🎥Subscribe to my Youtube Channel: YoutubeEric Gray