What to Expect at ICON 2026

Yeah, funny you ask.

So we are actually bringing Banana Ball to this year's PRSA icon in Orlando.

We're excited to kick off our opening general session with the Savannah Bananas head coach, Tyler Gillom.

He's gonna be, uh, motivating our audience and talking about some great things related to how they've, uh, really grown as an organization and how it can relate to PR and comms.

And they've become a phenomenon.

Obviously, that's one thing that's different this year than in past.

What are some other things that are different for people who are attending, maybe even some attending for the first time?

Absolutely.

So one of the great things about icon this year is that we've got something for everyone.

So every level of communicator from the C-suite at the CCO level, all the way to our students who are engaged in the PRSSA community, we've got something for you, and across all the industry verticals.

So whether you're in finance, health life sciences, uh, we've got sessions that are really geared toward the challenges that those folks are facing.

So, um, crisis management continues to be top of mind.

Of course, everybody's favorite topic, AI, and I know we'll talk more about that, is gonna be all over the agenda this year.

And we've got new learning formats, we've got new speakers.

And then also one of the great things about icon is you can find a lot of solutions to your challenges right there in our expo hall, with so many great solutions providers that are bringing you, uh, things that'll help you in your day-to-day, uh, job.

They've got a lot of new AI solutions.

So you'll find companies that are bringing new technologies that are en- AI-enabled.

So all those great things.

And one of my favorite things is the connections that you'll make at icon.

You're gonna meet so many people across the board that you'll have conversations in the hallway, that you'll make lifelong connections that are gonna last through your career.