What are some other things that are different for people who are attending, maybe even some attending for the first time?

Absolutely.

So one of the great things about icon this year is that we've got something for everyone.

So every level of communicator from the C-suite at the CCO level, all the way to our students who are engaged in the PRSSA community, we've got something for you, and across all the industry verticals.

So whether you're in finance, health life sciences, uh, we've got sessions that are really geared toward the challenges that those folks are facing.

So, um, crisis management continues to be top of mind.

Of course, everybody's favorite topic, AI, and I know we'll talk more about that, is gonna be all over the agenda this year.

But I know you've got a bunch of recommendations for people to get the maximum value.