YouTube Marketing for Business Owners: Does It Actually Work? Find Out From YouTube Expert Jamar Diggs

I could post an hour-long day in my life video on YouTube and not think twice, but ask me to sit down and record a five-minute video about something business-related? I quit. It sounds like the most overwhelming task on the planet. And "where's my fucking time?" is not a good enough excuse, because I have a podcast, a mentorship program, one-on-ones, client work, a membership, a regular YouTube channel, and a life (and a boyfriend). I always joke that I have 85 businesses. I'm also writing a book. Hello, almost forgot that part. I'm doing the most over here!!! So naturally, I invited a YouTube strategist on the show to tell me what I'm doing wrong with my channel. Jamar Diggs is the founder of J Diggs Media, and he helps brands, marketing teams, and service-based business owners turn their expertise into YouTube videos that sell for them without becoming full-time content creators. TOPICS & TANGENTS — Nobody cares about your hot takes until you help them first — I accidentally turn every video idea into a workshop — The lead magnet move that lets you stop waterboarding people with your knowledge — Jamar has no respect for YouTube Shorts — The accounting firm that made $100K+ from a phone and a white wall — Jamar's deer live stream gift shop — "Don't be broke about it" is the only setup advice you need — Starting from zero, and why embarrassment is a choice — How often to post and how long videos should be — Going live like it's a paid workshop POINT OF THE STORY Nobody cares about your hot take until you help them first. Your dream client doesn't know you enough to care about you yet, and they're not sitting there dying to know what's in your brain. All they want to know is whether you can help them and how. Solve one real problem, give them one solid win, and then they'll care about your hot takes. *Love you, mean it.* 🖤 JAMAR LINKS — Follow Jamar on Instagram, Threads, and LinkedIn — Watch him on YouTube — Grab his free YouTube training to turn your expertise into YouTube videos that sell for you — Check out his website and his membership, the Low-Lift Club — His walkout song BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Promote your lives with Luma, the free event tool that adds them to calendars and sends reminders — Script your videos with Speakflow, the free web-based teleprompter — Get the Elgato Prompter, the teleprompter that connects to his DSLR — Subscribe to my YouTube channel This episode was edited by Adrienne Cruz.