PodCatalyst: The Official Podcast of IABC
May 27, 2026 · 24 min · 13 segments
After seven years of research, Zora Artis and Wayne Asplandreveal why leadership teams leave strategy meetings with completely different understandings — and why comms is left to fix the fallout…
Zora ArtisGuest
Doug DownsGuest
Wayne AsplandGuest
Peter FinnHost
[upbeat music] Back in the early '60s, the American government gathered some of the most intelligent, experienced people in the world into a room to decide the fate of a foreign nation.
What happened next became one of the most studied failures in the history of leadership.
Kennedy gathered his advisors, the Joint Chiefs, the CIA director, some of the smartest people in America, who went around the room and nobody said stop.
That intelligence was wrong, and several people in those meetings knew it was shaky at the time.
[upbeat music] Back in the early '60s, the American government gathered some of the most intelligent, experienced people in the world into a room to decide the fate of a foreign nation.
What happened next became one of the most studied failures in the history of leadership.
Kennedy gathered his advisors, the Joint Chiefs, the CIA director, some of the smartest people in America, who went around the room and nobody said stop.
That intelligence was wrong, and several people in those meetings knew it was shaky at the time.
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