So getting pract-practical, what do you think these comms and HR practi-practitioners actually need to do to drive change within organizations to reduce these risks and grasp those benefits of AI?

So there's two broad things that we need to do.

The first one is to drive change in culture, and that means things like we've already talked about.

It's training people in, in AI, building up their AI capability, but not just their capability, but the culture and the responsible practices and making sure that people and teams are growing, people and teams have the capabilities to start recognizing the, the opportunities that are there to improve workflows and so on.

Uh, so it's about training, but it's also about...

And this is where HR comes in as well.

It's also about things like remuneration and recognition to help people to really dive into this.

Mm

Nah, awesome.

And that really is the, uh, the, the thrust of what alignment is.

Companies, at the end of the day, they succeed when their people all pull together around a common goal, and that's why this janitor's story, uh, is so important.

He's not just carrying a broom.

He's putting people on, on the moon, and that's incredible.

Alignment is when people across an organization share a genuine understanding of where it's going and why, and that understanding shows up in how they make decisions and how they do their work.

So alignment, uh, there's, there's actually three dimensions to it, um, which are structural, behavioral, and relational.

Yeah