What happened next became one of the most studied failures in the history of leadership.

[upbeat music] It was April 1961.

John Kennedy had been president for 89 days.

The plan was not his.

Eisenhower had built it, now Kennedy owned it.

1,400 Cuban exiles trained by the CIA would land on a beach called Playa Giron.

Their arrival would trigger a popular uprising.

Great conversation.