Apr 26, 2026 · 1 hr 7 min · 21 segments
Polls showing dropping support for Trump are one thing, but what do his voters actually say when you get them together in a room? Tommy talks to Sarah Longwell, host of The Focus Group Podcast and…
Sarah LongwellGuest
Tommy VietorHost
Uh, it, it's a very professional, very nice office here in DC, and I'm so grateful to be here because I wanted to take stock of this political moment.
We're all letting ourselves get excited and, but you do more focus groups with voters than anyone I know, like several a week.
Um, and I wanna ask you about those conversations because we're all sickos who, you know, hoover up the latest polls, but I think you can really learn interesting insights by listening to voters.
And by the way, if listeners are as obsessed with this stuff as we are and they wanna learn more, you should right now pause the podcast and pre-order Sarah's book, How To Eat An Elephant, One Voter At A Time.
You'll learn about Sarah's life, her time in politics, the insights she's gleaned from literally thousands of hours of focus group conversations with voters.
And also, if you pre-order it now, what that means is when the New York Times best-seller list comes out, she will be on it.
And like Don Jr.'s Triggered 2, or whatever bullshit book is getting bulk ordered by the RNC, will get bounced.
... uh, to get it on the list, that it is made up of real people, in large part because I want people to hear ...
And sometimes people are like, "Oh, my God, do I have to listen to voters?" And I'm like, "Yes."
Uh, it, it's a very professional, very nice office here in DC, and I'm so grateful to be here because I wanted to take stock of this political moment.
We're all letting ourselves get excited and, but you do more focus groups with voters than anyone I know, like several a week.
Um, and I wanna ask you about those conversations because we're all sickos who, you know, hoover up the latest polls, but I think you can really learn interesting insights by listening to voters.
And by the way, if listeners are as obsessed with this stuff as we are and they wanna learn more, you should right now pause the podcast and pre-order Sarah's book, How To Eat An Elephant, One Voter At A Time.
You'll learn about Sarah's life, her time in politics, the insights she's gleaned from literally thousands of hours of focus group conversations with voters.
And also, if you pre-order it now, what that means is when the New York Times best-seller list comes out, she will be on it.
And like Don Jr.'s Triggered 2, or whatever bullshit book is getting bulk ordered by the RNC, will get bounced.
... uh, to get it on the list, that it is made up of real people, in large part because I want people to hear ...
And sometimes people are like, "Oh, my God, do I have to listen to voters?" And I'm like, "Yes."
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