Jul 4, 2026 · 35 min · 9 segments
PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook, editorial director for events Mariam Ahmad and features and data editor Aaron Astle talk through the latest games industry news…
Craig ChappleHost
Paige CookHost
Aaron AstleHost
Mariam AhmadPanelist
just wanted to go through a report on wechat minigames So a big thank you to Meridian Play and Jinky for sending us a translated report.
And also thank you to Social Peta for working with Mariam on the mini games article story with us.
You can use it over here, but I think it's like a slightly different functionality.
So as of March, 2026, WeChat had, according to this report, I guess this would be based off official data, 1.43 billion monthly active users.
According to Quest Mobile data, as of March, 2026, the overall mini program, monthly active users reached just over 1 billion.
And then according to the China games industry report, the mini games market generated approximately $7.65 billion in revenue.
In this market, in-app purchases generated five, just over $5 billion, while ads picked up $2.37 billion.
I thought that was really interesting because in the West, you could never get data about ads, ad revenue, but they at least have some sort of estimates there, which I thought was great.
Traditional mobile games, only in inverted commas, had 22,000 ad running titles, up 5.2% year over year.
just wanted to go through a report on wechat minigames So a big thank you to Meridian Play and Jinky for sending us a translated report.
And also thank you to Social Peta for working with Mariam on the mini games article story with us.
You can use it over here, but I think it's like a slightly different functionality.
So as of March, 2026, WeChat had, according to this report, I guess this would be based off official data, 1.43 billion monthly active users.
According to Quest Mobile data, as of March, 2026, the overall mini program, monthly active users reached just over 1 billion.
And then according to the China games industry report, the mini games market generated approximately $7.65 billion in revenue.
In this market, in-app purchases generated five, just over $5 billion, while ads picked up $2.37 billion.
I thought that was really interesting because in the West, you could never get data about ads, ad revenue, but they at least have some sort of estimates there, which I thought was great.
Traditional mobile games, only in inverted commas, had 22,000 ad running titles, up 5.2% year over year.
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