Performance Marketing Spotlight
Oct 7, 2026 · 31 min · 12 segments
Send us Fan Mail In this episode of the Performance Marketing Spotlight, Marshall Nyman sits down with Lena Grotticelli, VP of Partnerships at TAG24…
Lena GrotticelliGuest
Marshall NymanHost
Tell us a little bit more about the content you're creating and what really resonates with your audience.
Um, politics is the hot topic and one of the top traffic drivers, but along with that, um, a lot of our e-commerce content does just as well because we always give it top homepage placement amongst our news topics.
So the news topics rotate during the day, and then our advertorial always stays on the top of the homepage.
So we really make sure that we're drawing readers into trending topics, topics that are on top of mind, you know, and it's, it's brought in along with our e-commerce topics.
So the e-commerce topics that do the best are really direct-to-consumer brands.
Um, our native advertorial that performs the best, I'd have to say, is in the home space.
Anything with supplements, GLP-1s, different drinks and drink mixes, these do really well.
You know, any of this type of content really does well, really drives results.
And then, you know, the last category that's been doing really well, especially in e-commerce, is tech.
So really, um, AI apps, or we've worked with a lot of brands that are online coaches.
You know, trackers, whether it's finance, fitness, spending, uh, these type of apps.
They're clicked on a lot and, uh, yeah, along with home, home, I'd say, and, you know, fitness.
So we, because we do a lot of pet editorial and a lot of pet guides, so roundups and, you know, what's the best leash, things like this for my pet, um, pet content and pet retailers that we work with too have a home with us and a space with us that I think, uh, really has made a dent.
Tell us a little bit more about the content you're creating and what really resonates with your audience.
Um, politics is the hot topic and one of the top traffic drivers, but along with that, um, a lot of our e-commerce content does just as well because we always give it top homepage placement amongst our news topics.
So the news topics rotate during the day, and then our advertorial always stays on the top of the homepage.
So we really make sure that we're drawing readers into trending topics, topics that are on top of mind, you know, and it's, it's brought in along with our e-commerce topics.
So the e-commerce topics that do the best are really direct-to-consumer brands.
Um, our native advertorial that performs the best, I'd have to say, is in the home space.
Anything with supplements, GLP-1s, different drinks and drink mixes, these do really well.
You know, any of this type of content really does well, really drives results.
And then, you know, the last category that's been doing really well, especially in e-commerce, is tech.
So really, um, AI apps, or we've worked with a lot of brands that are online coaches.
You know, trackers, whether it's finance, fitness, spending, uh, these type of apps.
They're clicked on a lot and, uh, yeah, along with home, home, I'd say, and, you know, fitness.
So we, because we do a lot of pet editorial and a lot of pet guides, so roundups and, you know, what's the best leash, things like this for my pet, um, pet content and pet retailers that we work with too have a home with us and a space with us that I think, uh, really has made a dent.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
