Dmexco

So I wanted verification.

I'm here to give you the four things that people were actually arguing about, debating about, and some of the highlights that I found were quite interesting from this year's New Mexico.

What was everyone talking about on the floor? Verena Grundl and Dirk Freytag opened it on center stage with three agenda topics this year.

AI as a business accelerator, agentic AI, commerce, trust, and strong brands.

And those are the biggest ones.

I know my team is going to DMEXCO, is looking at MPI Live in London.

Um, my team will be there.

You know, also we are very large in the U- EU market, so those are more for our EU partners and the EU performance marketing space.

[upbeat music] Hello, and welcome to Let's Talk Marketplace.

Um, and today, for the very burst- first time, welcome, uh, not just to everyone listening outside, but also to people listening here in, uh, live with us, because we are live at DMEXCO in the, um, conference halls with our very first live podcast.

I'm a little bit excited actually, because the whole setup is, uh, different than usual.

Um, looks very professional, great-- much better microphone than usually, you might hear that.