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Lena Grotticelli

Oct 7, 2026

3:07
So how did you work your way from staff writer to VP?
3:10
Yeah.
3:10
[laughs] It's funny.
3:12
So I've been with Tag24 for about five year, almost six years now, which is wild, and I just love the company.
3:18
I love the people that I work with, and what I really love is that, you know, there's been an aspect of a bit functioning and feeling like a startup, but also having the support and the in- notoriety of a large trusted news brand.
3:32
So it's been awesome to build something new within that framework and have it be new and introduce it to US audiences.
3:39
So at first I was on the editorial side and really helping with just translations of content in the beginning from German to English, then became an editor.

14 MINS LATER

17:59
What's your approach to bridge the gap?

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