Path To The Main Stage Podcast
Aug 3, 2026 · 44 min · 13 segments
**Elevate your visibility and brand as a speaker!** Learn how to create effortless, impactful content that amplifies your message—and turns your passion into career momentum. In this value-packed…
Diana CastroHost
Li HayesHost
So if people are trying to do this on their own, I would love to have you help them through the steps right now.
Where do you start? So I, as a speaker, for example, Want to create content where should I start do I start with audience do I start with my topic? Like where do I start with this?
there's three main legs to content one of them is In order to be able to impact people you got to know yourself.
You got to know your values your non-negotiables What like who are you? What is your truth? the other leg is understanding your audience 1000%.
Like you get to explore their brain inside out so that you understand their fears and their desires and all of the things that would impact their life through what you show up.
And then the last part, which sometimes people don't think about is where is it that they are going to find you? Like how are we driving traffic to you? Like what is the system that ensures that all of that work doesn't just stays
like in space? Because a lot of people create content and they put it out there, but there's no path back to them.
And those three things are the like legs in which you consider to create content, like that's strategy.
I often see a lot of, especially speakers, authors, because there's, in my opinion, there are two different types of creators.
And then there's entrepreneurs that they leverage the platforms and they leverage the systems that content creators have, but they do it with a back end that leads back to their services, their mission, their impact.
And that is a completely different strategy and different positioning and different thinking that gets to be considered when in when in that path of content creation.
I always think of, you know, when you're creating, it's for content creation, right? It's just to put your ideas out to the universe.
And I guess I previously thought more about people will see my content and then say, oh, we'll find her.
So if people are trying to do this on their own, I would love to have you help them through the steps right now.
Where do you start? So I, as a speaker, for example, Want to create content where should I start do I start with audience do I start with my topic? Like where do I start with this?
there's three main legs to content one of them is In order to be able to impact people you got to know yourself.
You got to know your values your non-negotiables What like who are you? What is your truth? the other leg is understanding your audience 1000%.
Like you get to explore their brain inside out so that you understand their fears and their desires and all of the things that would impact their life through what you show up.
And then the last part, which sometimes people don't think about is where is it that they are going to find you? Like how are we driving traffic to you? Like what is the system that ensures that all of that work doesn't just stays
like in space? Because a lot of people create content and they put it out there, but there's no path back to them.
And those three things are the like legs in which you consider to create content, like that's strategy.
I often see a lot of, especially speakers, authors, because there's, in my opinion, there are two different types of creators.
And then there's entrepreneurs that they leverage the platforms and they leverage the systems that content creators have, but they do it with a back end that leads back to their services, their mission, their impact.
And that is a completely different strategy and different positioning and different thinking that gets to be considered when in when in that path of content creation.
I always think of, you know, when you're creating, it's for content creation, right? It's just to put your ideas out to the universe.
And I guess I previously thought more about people will see my content and then say, oh, we'll find her.
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