Ep. 44 Ben Adams "50% of the area has yielded 80% of the control, so something has worked"

H- how did you hear about this idea?

Just through social media, and I thought, "Well, that's interesting.

Maybe I can make it work here." [laughs]

[laughs]

It just seem, it just seems to make sense, and I've done loads of intercropping trials and different experiments before, and I thought this was kind of the next step.

Maybe I can make this work.

So how did you become involved in consulting at quite a young age? You say you've been doing that for 10 years.

Yeah.

Well, I mean, it was my first graduate job.

I did it on my placement year from Harper, um, and I've worked for d- various different firms.

Just 'cause a lot of the paperwork surrounding agriculture is a complete pain, to be honest with you.

A lot of the schemes and grants and everything like that, they can become extremely complicated.

I mean, we've had, in the last 10 years, 15 or so different versions of various forms of stewardship and versions of said schemes.

Mm-hmm.

And there'll be another one next year as well.

It's just no farmer has the time [laughs] to read through every single one of those, so yeah.

Does that make up the bulk of a farm consultant's lot, then?

Well, it de- it depends.

I did a lot of contract farming agreements and other sort of agreements, cash flows.

I mean, it compl- it completely depends on the consultancy place.

Um, previous one that I worked before, that was a lot of business analysis and appraisals.

It was very financially heavy.

It just completely depends.

So you mentioned social media.

How much of a social media a- advocate are you? Has it been beneficial for you?