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Coaching an 18-Year Purpose-Driven Founder to Unite the Conscious Business Movement | Terri Maxwell | Ep 1082
Oct 11, 2026 · 42 min · 9 segments
"Earn from your mistakes. Don't just learn from your mistakes." - Terri Maxwell
Join Niiamah (@niiamahashong) and Terri Maxwell for a live coaching conversation. Terri has spent 18 years building…
"Earn from your mistakes. Don't just learn from your mistakes." - Terri Maxwell
Join Niiamah (@niiamahashong) and Terri Maxwell for a live coaching conversation. Terri has spent 18 years building companies that do good and make money, and she leads Shiftco. Her mission: get the organizations in the purpose-driven business movement to collaborate rather than compete, and prove this is a better way to do business.
You'll walk away with:
\- Why you have to live your purpose for yourself before you ask anyone else to
\- How to stop trying to win over your peers and change the level the conversation happens on
\- What changes when you give your mission 25 years instead of one
Timestamps:
00:00 - Welcome to Outlier's Edge Live
01:33 - A Purposeful Shark Tank
02:40 - What Holds Leaders Back From Doing Good
05:10 - Do Your Purpose for Yourself
07:49 - Earn From Your Mistakes
13:01 - Collaborate Rather Than Compete
21:04 - The Long Game of Collaboration
27:34 - Changing the Level of the Conversation
34:20 - The Lever Nobody Pulls
36:00 - Borrowing From Another Industry
38:13 - A New Way to Convene the Room
Enter Terri Maxwell's World:
Website | Website
Continue into Outlier’s Edge World:
Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community
"Earn from your mistakes. Don't just learn from your mistakes." - Terri Maxwell
Join Niiamah (@niiamahashong) and Terri Maxwell for a live coaching conversation. Terri has spent 18 years building…