Oct 27, 2026 · 29 min · 11 segments
Do you actually need an Electronic Press Kit (EPK) to succeed in the music industry? The short answer? No. But having the right EPK can make promoting your music, pitching your artists, and building…
As opposed to what is a physical press kit? Well, the old days it would have been, and I've done this too, I'm old enough to remember this, is where you would print off a piece of paper with a picture of the artist, a picture, a record label logo, a bio of the album or whatever it was you're promoting at the time.
Otherwise you would do a multiple, a big run of these press kits that had color pages, one sheets, we refer to them as one sheets because it's a one sheet that contains The barcode, the SKU number, the track listing, the running time, the genre, the sounds like, the bio, the picture, the artwork, the SKU, blah, blah, blah.
So that's kind of, we're tangling up a little bit about an electronic press kit or an online press kit or a press kit in general with a one sheet.
But a press kit would be a one sheet and then maybe the album would be inside of the press kit.
And then maybe some other things like a glossy photo of the band, an autograph photo.
So the original application in the physical world was you would put together this manila envelope or this package and you would send it to, say, a radio station, hoping that they would open it up.
And they were like, OK, yeah, we'll play this on the radio station or we'll add this to our into rotation or whatever.
And then having to mail out one of these that would cost between 10 to $20 or more was shipping all over the world to every radio station, every program director, every, every venue promoter, record label, whatever.
As opposed to what is a physical press kit? Well, the old days it would have been, and I've done this too, I'm old enough to remember this, is where you would print off a piece of paper with a picture of the artist, a picture, a record label logo, a bio of the album or whatever it was you're promoting at the time.
Otherwise you would do a multiple, a big run of these press kits that had color pages, one sheets, we refer to them as one sheets because it's a one sheet that contains The barcode, the SKU number, the track listing, the running time, the genre, the sounds like, the bio, the picture, the artwork, the SKU, blah, blah, blah.
So that's kind of, we're tangling up a little bit about an electronic press kit or an online press kit or a press kit in general with a one sheet.
But a press kit would be a one sheet and then maybe the album would be inside of the press kit.
And then maybe some other things like a glossy photo of the band, an autograph photo.
So the original application in the physical world was you would put together this manila envelope or this package and you would send it to, say, a radio station, hoping that they would open it up.
And they were like, OK, yeah, we'll play this on the radio station or we'll add this to our into rotation or whatever.
And then having to mail out one of these that would cost between 10 to $20 or more was shipping all over the world to every radio station, every program director, every, every venue promoter, record label, whatever.
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