Starting & Formulating a Supplement Company: Operators Build (E3)

Welcome back to episode three of Operators Build, where we go through the pain of launching a new brand, document the entire thing in public, so hopefully you, our listener, our watchers, can actually learn something from us.

That's the hope.

Today, we're gonna be covering what it takes to nail an effective, product formulation we're starting a supplement company after all we're going to be answering questions like do you build the formula yourself or do you go with something off of a shelf this is sort of the custom formulation argument right or are you basically just taking a private label of something else and we're going to tell you why Winx isn't private label why we went custom so who are you actually making this for it's another great question target audience We're marketers here.

You're going to hear us talk a lot about this in every episode.

And then back to the product, like what does the formula need to say about your brand? I think formulation and how much work you put into it, just like any product is a big part of your brand identity.

And then finally, in this first segment, how do you actually decide what goes in it? Do you do market research or do you just, you know, go do ingredient research or just make it up? We put a lot of work into this product.

So you're going to kind of hear us pick it all apart.

Let's get into it.

Welcome back to episode three of Operators Build, where we go through the pain of launching a new brand, document the entire thing in public, so hopefully you, our listener, our watchers, can actually learn something from us.

That's the hope.

Today, we're gonna be covering what it takes to nail an effective, product formulation we're starting a supplement company after all we're going to be answering questions like do you build the formula yourself or do you go with something off of a shelf this is sort of the custom formulation argument right or are you basically just taking a private label of something else and we're going to tell you why Winx isn't private label why we went custom so who are you actually making this for it's another great question target audience We're marketers here.

You're going to hear us talk a lot about this in every episode.

And then back to the product, like what does the formula need to say about your brand? I think formulation and how much work you put into it, just like any product is a big part of your brand identity.

And then finally, in this first segment, how do you actually decide what goes in it? Do you do market research or do you just, you know, go do ingredient research or just make it up? We put a lot of work into this product.

So you're going to kind of hear us pick it all apart.

Let's get into it.