Jun 25, 2026 · 51 min · 27 segments
For this special episode of “On,” we’re switching things up, and you’re the ones asking the questions. Kara offers concrete tips on dealing with bad managers, navigating AI, deciding whether to change…
Kara SwisherHost
A lot of you had questions about the ways to adapt or grow in your current line of work.
Su Frieda sent us this question about the role social media plays in her line of work as an artist.
Hi, Kara.
I'm a huge fan.
I love your work.
Um, okay, so I'm a sculptor.
I've been an artist for 30 years.
Um, I've had a pretty good career, which means I've shown internationally, I've ran my own gallery, I've sold to celebrities, I've had runway shows.
I make wearable sculpture and other kinda sculpture for the wall.
But I am not making a strong living.
Like, I can support myself, barely.
Um, but I don't really know what else you do except do... become, like, a hype machine.
Like, if I could get recognition, I'm sure I would sell a lot more things, and I would make a lot more money, but I'm not a hype person.
I'm kind of an introvert.
I just don't really love the spotlight.
So how do I get around that with making myself known in the world if I'm not really that kind of a person? Do you have any advice for me? Like, should I hire somebody who's just really good at marketing? Should I, like, make a fake social media persona? I don't know.
It just feels like another whole body of work to become famous.
[laughs] And is that really what you have to do to sell art?
It used to be you, you did your work, and you were recognized for good work, and same thing for writing as with, um, sculpture, I guess, or anything you do.
A lot of you had questions about the ways to adapt or grow in your current line of work.
Su Frieda sent us this question about the role social media plays in her line of work as an artist.
Hi, Kara.
I'm a huge fan.
I love your work.
Um, okay, so I'm a sculptor.
I've been an artist for 30 years.
Um, I've had a pretty good career, which means I've shown internationally, I've ran my own gallery, I've sold to celebrities, I've had runway shows.
I make wearable sculpture and other kinda sculpture for the wall.
But I am not making a strong living.
Like, I can support myself, barely.
Um, but I don't really know what else you do except do... become, like, a hype machine.
Like, if I could get recognition, I'm sure I would sell a lot more things, and I would make a lot more money, but I'm not a hype person.
I'm kind of an introvert.
I just don't really love the spotlight.
So how do I get around that with making myself known in the world if I'm not really that kind of a person? Do you have any advice for me? Like, should I hire somebody who's just really good at marketing? Should I, like, make a fake social media persona? I don't know.
It just feels like another whole body of work to become famous.
[laughs] And is that really what you have to do to sell art?
It used to be you, you did your work, and you were recognized for good work, and same thing for writing as with, um, sculpture, I guess, or anything you do.
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3 of 5
Stop Asking AI Questions
She cuts through the chatter on AI.
Just Leave Bad Bosses
Her blunt philosophy on toxic work environments.
Promiscuous On Social Media
Why quiet artists must embrace digital boldness.
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7 of 25
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