Sep 15, 2026 · 52 min · 13 segments
If you've ever thought about writing a book, you've probably realized pretty quickly that there are a lot of decisions to make. Should you self-publish or pursue another publishing path? Which type…
Robbie SamuelsHost
Kim EleyGuest
I feel like big part of why I started even talking about my process was to point out the potholes.
I didn't feel like I knew the most, you know, of this topic, [laughs] but I knew more than a lot of the people asking me questions.
At the end of my launch, uh, each time, so starting with this first one, I hosted a master class for my launch team about my launch strategy, which I will tell you now was the most stressed I've ever been for any launch ever.
... like, like Google Forms, I had people emailing me their review and, because I knew it enough to, like, collect it, but then I was forwarding that to a assistant who was copying and pasting it and mistakenly replacing other rows of text in the spreadsheet.
You know what I mean? Like, that was the moment they were just like, "We're gone.
But, you know, you, you think there's gotta be a better way, and so I decided to reveal both, like, what worked and what I, what I would do differently, and then I did that in 2017, and I didn't want to be known for book launching.
And this is where I think it's so interesting because you were not try- you didn't have a destination ma- mapped out.
You had a job in IT, which was going okay, but you were now feeling less, like, fulfilled.
I feel like big part of why I started even talking about my process was to point out the potholes.
I didn't feel like I knew the most, you know, of this topic, [laughs] but I knew more than a lot of the people asking me questions.
At the end of my launch, uh, each time, so starting with this first one, I hosted a master class for my launch team about my launch strategy, which I will tell you now was the most stressed I've ever been for any launch ever.
... like, like Google Forms, I had people emailing me their review and, because I knew it enough to, like, collect it, but then I was forwarding that to a assistant who was copying and pasting it and mistakenly replacing other rows of text in the spreadsheet.
You know what I mean? Like, that was the moment they were just like, "We're gone.
But, you know, you, you think there's gotta be a better way, and so I decided to reveal both, like, what worked and what I, what I would do differently, and then I did that in 2017, and I didn't want to be known for book launching.
And this is where I think it's so interesting because you were not try- you didn't have a destination ma- mapped out.
You had a job in IT, which was going okay, but you were now feeling less, like, fulfilled.
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