On Offense with Kris Goldsmith
Jul 1, 2026 · 58 min · 12 segments
**For years, we've been told that young white men are drifting to the political right. B**ut what if we're asking the wrong questions?**** When I met fitness coach and content creator Colin Davis, I…
So I think a lot of people listening to this are going to be glad to hear your impression that there are more people in the gym world who agree with you than what we see the most of in our feeds, right? Because the algorithm rewards hatred and controversy and infighting or fighting of any kind, right? And, you know, thinking of fighting very explicitly, like the MMA world is has a Nazi problem.
And I think that with the White House bringing in that MMA clown show a couple of weeks ago on the White House lawn to celebrate Trump's birthday, That idea that MMA and the broader gym world is just a far-right pipeline and nothing else has really sunk into a lot of Americans' heads.
Do you really believe that there is kind of this underground culture of folks who are more politically aligned like you?
I think it's hard to find because if you're not in those cultures in the real world, then you're never going to see it.
Like you said, the incentive structure of the internet rewards being a piece of shit, essentially.
It rewards reactionary, angry, divisive content that is... two seconds of nonsense and then nothing else and so i think from the inception of even like fitness content or like MMA content, anything that becomes short form, you lose all of the nuance.
And then the people that are intelligent and the people that are well-spoken and have a lot to say and have read a lot just opt out because they're like, I can't have a debate in this platform.
And it's something that I say a decent amount now, but Everyone I know in the gym or in my real life that is a really solid dude that is also a fighter or a lifter and is left wing has deleted all social media off their phone years ago.
because they have real investments in the real world, they have deep close friendships, they have personal relationships, they have projects that they're working on that the internet takes away from and it doesn't support.
And so what we see of these cultures and what's promoted of these cultures is the thinnest version of it that is just supporting the biggest losers.
and it's really draining to try to be on the other side and try to be on the internet and you end up getting wrapped up in being reactionary and a piece of shit and more and more people I think are starting to realize that you have to do that to win a messaging war and to show people that this is not a one-sided culture and I also think the right and the Trump admin specifically have done a really good job of cornering that market and and saying proudly like, this is us.
How has this affected your business over the last year since you've been speaking out? Are people starting to recognize you in the gym as the guy that they're seeing in their Instagram feeds? Has it reached that point yet where you're being recognized for what you're doing online?
So I think a lot of people listening to this are going to be glad to hear your impression that there are more people in the gym world who agree with you than what we see the most of in our feeds, right? Because the algorithm rewards hatred and controversy and infighting or fighting of any kind, right? And, you know, thinking of fighting very explicitly, like the MMA world is has a Nazi problem.
And I think that with the White House bringing in that MMA clown show a couple of weeks ago on the White House lawn to celebrate Trump's birthday, That idea that MMA and the broader gym world is just a far-right pipeline and nothing else has really sunk into a lot of Americans' heads.
Do you really believe that there is kind of this underground culture of folks who are more politically aligned like you?
I think it's hard to find because if you're not in those cultures in the real world, then you're never going to see it.
Like you said, the incentive structure of the internet rewards being a piece of shit, essentially.
It rewards reactionary, angry, divisive content that is... two seconds of nonsense and then nothing else and so i think from the inception of even like fitness content or like MMA content, anything that becomes short form, you lose all of the nuance.
And then the people that are intelligent and the people that are well-spoken and have a lot to say and have read a lot just opt out because they're like, I can't have a debate in this platform.
And it's something that I say a decent amount now, but Everyone I know in the gym or in my real life that is a really solid dude that is also a fighter or a lifter and is left wing has deleted all social media off their phone years ago.
because they have real investments in the real world, they have deep close friendships, they have personal relationships, they have projects that they're working on that the internet takes away from and it doesn't support.
And so what we see of these cultures and what's promoted of these cultures is the thinnest version of it that is just supporting the biggest losers.
and it's really draining to try to be on the other side and try to be on the internet and you end up getting wrapped up in being reactionary and a piece of shit and more and more people I think are starting to realize that you have to do that to win a messaging war and to show people that this is not a one-sided culture and I also think the right and the Trump admin specifically have done a really good job of cornering that market and and saying proudly like, this is us.
How has this affected your business over the last year since you've been speaking out? Are people starting to recognize you in the gym as the guy that they're seeing in their Instagram feeds? Has it reached that point yet where you're being recognized for what you're doing online?
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