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Next to Lead

Killing Vanity Metrics: How AI Just Blew Up The CMO Job | Next to Lead

Jul 17, 2026 · 45 min · 17 segments

Today’s CMO isn’t just selling the brand; they’re responsible for the business, owning revenue, product, and data. At the same time, AI is automating a huge slice of marketing and exposing the metrics…

Today’s CMO isn’t just selling the brand; they’re responsible for the business, owning revenue, product, and data. At the same time, AI is automating a huge slice of marketing and exposing the metrics that don’t actually move the business. At Cannes Lions, Fortune’s Ruth Umoh sat down with the marketing chiefs of Slack, Zoom, Slalom, and TD Bank U.S. to unpack how AI is reshaping their roles, what they now measure, and how they chase growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s CMO isn’t just selling the brand; they’re responsible for the business, owning revenue, product, and data. At the same time, AI is automating a huge slice of marketing and exposing the metrics…

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Speakers: Ryan GavinGuestJenny PlattGuestKimberly StorianGuestRuth UmoHostSangeeta PrasadGuest

Top entities: chief marketing officer×20 Artificial intelligence×8 Zoom Communications×9 Slack×10 Large language model×6

Show signals: SuitabilitySafeBiasNot politicalAudience≈1M followers

Expanding Mandate & Growing Tension1:09 – 1:54

1:09

Today's discussion is one most marketing leaders are already having behind closed doors, but rarely sharing it in public because the reality is that while the CMO title hasn't changed, the mandate for CMOs certainly has.

1:24

As many of you here in the audience can attest to, Today's CMO is being asked to drive enterprise growth while the very systems underneath all of you are being rebuilt in real time.

1:35

It's an interesting time.

1:37

It's a fun time.

1:38

We're seeing seismic shifts.

1:39

Customer journeys are changing.

1:41

Teams are changing.

1:42

Technology is certainly changing.

1:44

Expectations are changing.

1:45

And as you all can certainly attest to, accountability is only increasing for marketing chiefs.

1:51

So that's the very tension we are here to talk about today.

chief marketing officerEntityBoard member title
98%20 mentions
Artificial intelligenceEntityProfessional field
93%8 mentions
Zoom CommunicationsCompanyCompany
89%9 mentions
SlackSoftware ApplicationMobile application
85%10 mentions
Large language modelEntity
80%6 mentions
TD BankCompanyBank
76%6 mentions
Colin JostPersonAmerican comedian and writer
72%1 mention
Customer successEntity
67%1 mention
Cannes LionsTourist AttractionFilm festival
63%2 mentions
Performance indicatorEntity
59%3 mentions
search engine optimizationEntity
54%5 mentions
CannesCityCity in France
50%1 mention
OpenAICompanyGenerative AI company
46%1 mention
Ruth UmohPerson
41%1 mention
William ShakespearePersonEnglish playwright and poet
37%2 mentions
Customer experienceEntity
33%2 mentions
chief financial officerEntityBoard of managers title
28%1 mention
RedditSoftware ApplicationWebsite
24%1 mention
JPMorgan ChaseCompanyInvestment banking company
17%1 mention
Procter & GambleCompanyManufacturing company
17%1 mention
chief information officerEntityJob title
11%1 mention
Emotional intelligenceEntity
7%1 mention
Margaret MeadPersonAmerican cultural anthropologist and author
2%1 mention

AI in MarketingTechnology > Marketing Technology
LeadershipBusiness
MarketingBusiness
Organizational ChangeBusiness
Marketing TechnologyTechnology
Data AnalyticsTechnology > Marketing Technology > AI in Marketing
C-Suite RolesBusiness > Leadership
Chief Marketing OfficerBusiness > Marketing
GrowthBusiness
CollaborationBusiness > Leadership > C-Suite Roles
Skill DevelopmentBusiness > Organizational Change
Technology
Business
AccountabilityBusiness > Marketing > Chief Marketing Officer
Growth StrategiesBusiness > Marketing > Chief Marketing Officer > Accountability
Change ManagementBusiness > Leadership > C-Suite Roles > Collaboration
Customer ExperienceTechnology > Marketing Technology > AI in Marketing > Data Analytics
Enterprise GrowthBusiness > Growth
Market TrendsBusiness > Growth > Enterprise Growth
Customer InsightsBusiness > Growth > Enterprise Growth > Market Trends
Future of WorkBusiness > Organizational Change > Skill Development
Soft SkillsBusiness > Organizational Change > Skill Development > Future of Work

Expanding Mandate & Growing Tension1:09 – 1:54

1:09

Today's discussion is one most marketing leaders are already having behind closed doors, but rarely sharing it in public because the reality is that while the CMO title hasn't changed, the mandate for CMOs certainly has.

1:24

As many of you here in the audience can attest to, Today's CMO is being asked to drive enterprise growth while the very systems underneath all of you are being rebuilt in real time.

1:35

It's an interesting time.

1:37

It's a fun time.

1:38

We're seeing seismic shifts.

1:39

Customer journeys are changing.

1:41

Teams are changing.

1:42

Technology is certainly changing.

1:44

Expectations are changing.

1:45

And as you all can certainly attest to, accountability is only increasing for marketing chiefs.

1:51

So that's the very tension we are here to talk about today.

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