[chuckles]

Like, I thought I was like, "Hey, I'm a power user.

I use it every day," blah, blah, blah.

I had no clue.

Um, so, uh, you know, to answer your question in terms of, like, how to set things up and tips and tricks, I obviously...

You know, we are really, really heavy, like, channels is the backbone for, for everything we do.

So, uh, if we're starting a, a, an effort, initiative, a project, a planning session, it all starts with a channel.

... of content for me versus not?

But I think it's a good time.

Listen, anyone who's ever spent any time with me knows that No marketer that works anywhere around me can own anything except for an outcome in the marketplace.

Like everyone has to be outcome oriented, whether it's growing share revenue, top line, bottom line.

And, you know, that's not changed.

But, you know, if you think particularly B2B marketing is most simplistic, its job is pretty simple.

Like you've got two major levers on either side of you.

You've got the product and then you've got sales.

So how are you collaborating with your chief product officer? What does that new relationship look like, particularly in the AI era?

And then what's Slackbot doing to try to turn the player from a single player game into a multiplayer agentic collaboration?

Yeah.

So, so there's, there's a bunch there that's important to, to unpack.

So I think, you know, first and foremost, uh, I'll, I'll kind of, let me touch on the multiplayer piece and then I'll kind of, I'll get into Slackbot a little bit.

You know, there's this interesting thing that's been happening that we've all experienced, like the, this explosion of intelligence tools that are now at our fingertips.

All of us have had our ChatGPT moments, had our Claude Cowork and Claude Code moments, and just, like, been blown away what these things can go do.

And, you know, organizations and enterprises are sprinting, in some cases spending unbelievable amounts of money to deploy these tools.

And, you know, the Slack's parent company, Salesforce, has been a leader and one of the first big SaaS companies to say, "Hey, we're gonna really focus on headless, uh, in the future." So can you explain kind of this shift from maybe, you know, quote, unquote, "pushing people to go into Slack and use Slack," versus should we be just using the data from Slack in these other platforms? How do you begin to unpack that in kind of this more recent shift toward just working headlessly?

Uh, maybe we could jump into, you know, what's new since last time.

Yeah.

I mean, listen, uh, Slack bot's certainly having a moment.

It's, it's the fastest growing feature in Salesforce history.

Um, if you just look at, uh, the adoption like inside of Salesforce alone, you can always kind of see how a product's gonna progress sometimes by looking at how quickly something gets adopted internally and grows and I've, I've got a bunch of little stories I could share.

But the, you know, for those who aren't aware, like, so Slack bot is this integrated personal agent right inside of Slack.

It's built and runs off of Claude.

Mm-hmm

I don't think I do, but that's what I was gonna ask, is, uh, is this now a Slackbot that will actually do things rather than remind you of things?

Yeah.

It's...

Okay, so at the end of this call, we're gonna get you, we're gonna get you hooked up, uh, on the latest thing, so we'll take that as an action.

Um, so think about Slackbot.

Yeah, Slackbot has this rich history with Slack.

It's kind of this playful character that, you know, gave you notifications and things like that, but, um, wasn't anything like a, a personal agent for work or a new assistant.

Yeah