So it's both exciting, terrifying, and all the things.

So I think of it as a little bit different, which is that marketing's job is to be the voice of and the voice to the market.

And I think our ING... has really limited us.

It's made us execution in nature, right? Marketing, there's no chief producting officer, there's no chief selling officer, but there's a chief marketing officer.

And that has really put us in this position of like what tactics and tools, what's in your toolbox? And you really just focus when you have an ING on being the voice to the market.

And I think what's really exciting is that now We're seen as the voice of the market and the voice to the market, which means that we are in front of customers more frequently.

We are leading market insights.

So focus on team, focus on how you bring that collaboration.