Next Level Supply Chain with GS1 US
Jul 29, 2026 · 27 min · 10 segments
Behind every piece of fresh produce is a complex supply chain working to ensure food reaches store shelves safely, and new traceability requirements are changing how that work gets done. In this…
Christina HerrickGuestReidHostLiz SertlHostthink about food and produce and traceability and then there's kind of what actually happens in the supply chain and i was wondering if you could give your perspective on some of the disconnects there from what we see when we go to the grocery store to actually what the supply chain looks like from a produce perspective

Yeah, well, it's funny when you started asking that question, I immediately thought about the consumer and I'm thinking, you know, I'll use my parents as a base.

I mean, not that that's what everyone should, but, you know, I don't think they have any clue what goes into food safety.

I definitely think, you know, as we look into the food chain, you know, I don't necessarily think, you know, everyone knows what all goes into it.
The

You know, I don't necessarily think the grower may think about what goes on when they get that produce to a distributor.

So I guess to answer your question, from my perspective, I think there's still a lot of disconnect on what's done and maybe the influence that those particular steps might have on that final outcome to the consumer.
Yeah, I think we all take for granted food safety.
Like, we're busy, I go to the grocery store, expiration date, good to go, move it on from there.
And really don't give it too much of a thought.

And, you know, I guess that maybe that's a compliment to where things are with the food safety industry in that, you know, we as consumers might take that for granted.

I mean, I've watched people open a bagged salad kit and not wash the lettuce and I'm going, oh! But I still wash the lettuce.
Yeah, I'm definitely guilty of opening the bag and just putting it in the bowl and starting to mix it.
And my wife's like, what are you doing? What are you doing? Putting it in the salad spreader thing where we're pumping the...
think about food and produce and traceability and then there's kind of what actually happens in the supply chain and i was wondering if you could give your perspective on some of the disconnects there from what we see when we go to the grocery store to actually what the supply chain looks like from a produce perspective

Yeah, well, it's funny when you started asking that question, I immediately thought about the consumer and I'm thinking, you know, I'll use my parents as a base.

I mean, not that that's what everyone should, but, you know, I don't think they have any clue what goes into food safety.

I definitely think, you know, as we look into the food chain, you know, I don't necessarily think, you know, everyone knows what all goes into it.
The

You know, I don't necessarily think the grower may think about what goes on when they get that produce to a distributor.

So I guess to answer your question, from my perspective, I think there's still a lot of disconnect on what's done and maybe the influence that those particular steps might have on that final outcome to the consumer.
Yeah, I think we all take for granted food safety.
Like, we're busy, I go to the grocery store, expiration date, good to go, move it on from there.
And really don't give it too much of a thought.

And, you know, I guess that maybe that's a compliment to where things are with the food safety industry in that, you know, we as consumers might take that for granted.

I mean, I've watched people open a bagged salad kit and not wash the lettuce and I'm going, oh! But I still wash the lettuce.
Yeah, I'm definitely guilty of opening the bag and just putting it in the bowl and starting to mix it.
And my wife's like, what are you doing? What are you doing? Putting it in the salad spreader thing where we're pumping the...
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